Overview 

This re-branding campaign for the City of Canberra, is an experimental project aimed at showcasing what Canberra has to offer tourists. Located inland and halfway between the coastal hubs of Sydney and Melbourne, this is a fresh, visual campaign that alludes to the capital of Australia also being the heartbeat of Australia. 

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The campaign is a celebration of cultural diversity, creativity and history. A playful system of icons, shapes and typography that evoke the epitome of adventure. Helvetica has been utilised throughout the design and evidently engages the viewer's attention. The logo designed has been inspired by letters ACT, mirroring the breathtaking nature and landscape found in Canberra. 

The creative resolve for this well renowned and highly respected place is contemporary, engaging, exciting and full of positive sentiment. 

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